Last week, we looked at what information Amazon could give
authors to provide a better experience. Quite a few of you took the time to
comment and agree - thank you for that. I really do think it would be in
Amazon's interest to maximise indie sales. A big part of the Kindle's success
is access to affordable quality content, and data like sample to sale
conversion rates could well indicate what is, and isn't, hitting the right
spot.
That said, I think Amazon could do more to improve the
experience for both authors and customers. I'd like to see quite a few new
features to improve the overall Kindle experience:
·
'Subscribe to author' feature - Allow customers
to get email notifications when their favourite authors publish something new
·
'Subscribe to series' - as above, but for
specific series. Useful if the authors writes in a wide variety of genres
·
'Subscribe by narrator' - Decent narrators can
introduce audio books to new listeners even if they don't know the author.
·
Audiobook integration on the same sales page
allowing customers to pick 'Hardback/ Paperback/ Kindle/ Audiobook' from the
format box. Audiobooks are big money, and Amazon owns audible anyway.
Integration either within Amazon or via integrated outlinks to audible, make
sense.
·
Offer ePub. I know Amazon love the Kindle - it's
done wonders for them. However their market share is slipping. It's gone from
90%+ to more like 60% thanks to other eReaders which offer better/ different
functionality. Amazon has the storefront, the convenience and the shopper base.
It doesn't mean they have the best eReaders. A sensible approach would be to
become a storefront once again, and sell content to everyone for use
everywhere. This is the 'mp3 standard' retail approach. Same content, differing
storefronts.
·
Start the sample after the front matter. EBook
samples are typically 10% with an option for the author to set the length a
little above or below this. The problem here is that it includes the front
matter. Some authors have great spiels thanking their Mum, Dad, postman and
dog. That plus legal matters etc cuts into the blurb big time. Start the sample
where the story starts - no reader wants to see all that crap before they
sample the story. Of course authors can minimise this by turning front matter
into back matter, but sadly most don't bother.
·
A move either towards or away from BISAC
categories. Amazon has a huge number of categories, and what the author selects
doesn't line up well with where the book ends up. Amazon's algorithms try to
context sort, but they are not perfect. Plus, some categories never get
automatically allocated to, and are thus very empty.
·
Pre orders. They don't work for indies as some
will inevitably miss release dates or not release at all. So, let them stick up
a bare page which can't be reviewed/ liked etc with a simple blurb, cover and a
'Notify me by email when this title is available' button. Day one sales mean
quick word of mouth and thus greater sales. Win-win all round for the minimal
outlay in computing power.
·
Freebies without exclusivity. We all know
freebies can be a shot in the arm for a flagging title, especially if it's part
of a series. To go free on Amazon you either KDP Select it for 5 days per 90,
or you go free everywhere and hope Amazon price match. The former requires exclusivity,
and the latter is inexact on timings at best (but fine for long term free
items).
So, what would guys want to see?
Wouldn't that be wonderful to just upload files once & have Amazon distribute to ePub etc - it makes sense for them too - as it would mean their site would be the only one authors and customers need to visit.
ReplyDeleteWhat I find annoying is clicking on a book link and being taken to Amazon.com site, then having to navigate to the UK site and then having to re-search for the book I'm trying to sample or maybe even purchase. It would be great if Amazon could integrate all sites, but I guess this would be too unwieldy.