Day 4 saw us fluctuate in the USA between #19 and #25 (which
is where we are now). Our US rank seems to slip overnight which is probably
because we aren't promoting while we're asleep.
In the UK we're still the #1 free eBook - if we're still
then when we come off free that's some instant visibility to help drive sales.
Our worldwide download total is now 40,797!
It's probably a good time to try and guess what will come
next. We expect a few reviews to trickle in over the next 6 weeks. Some will be
good, some will be bad. By getting this many downloads it is guaranteed some of
them won't be the hardcore crime fans we are trying to reach - people download
anything if it's free. So some of the downloads will go to those that don't
like crime, and that will feed a few negative reviews. We hope the positives
will outweigh that - we've already had two people tweet us with exceptionally
positive comments which really made our day.
In terms of sales we think there will be a small bump - our
popularity rank will be pretty impressive after this many downloads, and our
visibility post free on the free list will drive a couple of sales (and a
couple of sale/ immediate returns from readers that don't realise the free list
also shows recently free titles).
The question is 'Can this snowball into ongoing success?'
and that is a solid 'Maybe'. Some titles manage it, some don't. Free is great
for exposure but you can't guarantee people will like your book enough to tell
their friends about it. What we will have is short term visibility from pop
rank, and long term increased visibility from also boughts so we should get
some uptick in sales - but it won't be anywhere near the income we would have
had from selling 40,000 copies.
We'll just have to wait and see.
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