They can't feature them all. If they did, you'd disappear
in a sea of freebies.
There are three bases to cover when planning a free run.
1. Have a good quality product to give away. Well formatted,
editing up to scratch and an eye catching cover. It has to stand out. Here,
reviews play a huge part. Many sites ask for 4.2* average or higher, and a minimum
number of reviews too. This is often the hardest part of getting visibility.
2. Plan ahead. Most of the bigger sites take submissions 4
weeks in advance. Go as early as you can to maximise your odds. Diarise who
you're submitting to, when and what you're sending in.
3. Describe the free product well. This is one of the areas
authors fall down. All the freebies sites ask for basic details - Name/ Email/
Dates for promo (watch out for DD/MM or MM/DD!)/ Book title/ ASIN. Many of them
give you extra opportunities to convince them - links to social media, descriptions,
age rating, website links. Some of the more diligent sites check out your
social media following when making a decision.
It's the description you need to work on carefully. Don't
copy and paste the Amazon blurb (unless they ask you to). Something personal, a bit
of history about you as an author, or some other unique facet will help you
stand out. Think of it like a covering letter. You're applying for free
advertising, not buying it (though many sites do have paid options). Get it
right, and you'll get advertised on the big sites - BookBub, Pixel of Ink and
eReader News Today can deliver five figure downloads. If you get those sites on
board, Amazon will do the rest as you shoot up the download charts.
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